Video Production in Tampa
“How much will a great quality commercial cost?” and the answer is: “Well, it depends.” Frustrating because you just want an answer, but also because it really does depend on so many factors. And each one of those can make or break your final product, its success and your return on investment.
No doubt, video in Tampa is less expensive and easier to create than ever before. You can shoot a video, edit it on an app and publish to YouTube all via your iPhone. If that method captures the look and feel you’re after, and communicates your message perfectly, then why not.
Despite how accessible video recording technology has become, it doesn’t make everyone an expert.
It’s easy to see the difference between a video with experience and thought behind it, and its amateur counterpart. This post from Commercial Video Production Company in Tampa is for those of you who want a polished end product and understand that working with a professional production company is the best way to achieve this.
Planning a Video Production
Even before we get to pre-production, some thought and planning for the whole production has to take place.
- Concept & treatment development. You need to work with your production company to develop a video concept that meets your goals. This process concludes with a treatment that’s an overview of your objectives and the desired video content.
- Project planning. At this stage, preparations are also made in terms of project management. Any imminent deadlines are discussed and incorporated into the project plan. The production company begins forecasting how much work the video might require and can start drafting a production budget so that you understand the costs associated with your requirements.
The costs associated with this stage depends on the scope of your project and the amount of support you need to define the goals of your video and how these are reached.
Video Pre-Production Process
The pre-production process is multi-faceted. There are both creative and organizational elements. If you don’t put the effort in at this stage, you are likely to waste a lot of time and money in the production and post-production stages of the project.
- Storyboard design & illustrations. Storyboards are vital. They are an early opportunity to generate a visual of the video, scene by scene, so that you and the video production company are sure you’re on the same page. Looking at a storyboard helps you and the production company anticipate potential problems with the flow of the storytelling. The storyboard also helps you identify any gaps or omissions in your message.
Ultimately, storyboards are about expectations. Rather than blindly entering the production process, you have a visual reference for what you are setting out to achieve. The skills of the Director are essential at this stage. Their experience enables them to identify key elements from your treatment that can be translated visually to share your message.
The fees for pre-production services are set in the early stages. A great video producer will stay within your budget, while creating the perfect blueprint for your video. A feedback process will be written into the project plan so that you can comment on the storyboard. Appropriate amends are then made.
- Graphics design & visualizations. If your video includes any graphics, this needs to be discussed and planned for in pre-production. It may be that you have pre-existing graphics of appropriate size and quality that can be incorporated into your video. However, there’s also a chance that you will need custom graphics designed for your video. At this stage, the graphic designer produces some graphic options so you can decide what look and feel you want.
Remember that editing and graphics are not the same thing. They are charged at similar daily rates and are intertwined in terms of process. Some high-quality 3D graphics take more expertise and are charged at different rates, depending on requirements. If you want to reduce costs by providing your own graphics, they must be a high enough quality/resolution for HD video. Low-quality graphics look cheap and nasty.
Casting for your commercial
If your video is going to include any talent, e.g. a presenter, actors or a voiceover artist for narration, we will support you to cast for the best person/people for the job. Obviously, this takes place in pre-production so that the right people are ready for your shoot dates.
- Casting sessions. These, essentially, are auditions. The most appropriate applicants are invited to read through your script. This is recorded so you can watch it and make a decision as to who is most appropriate for your video. Casting takes time, but it’s worth it if it means that you find the faces/voices that best represent your business.
- Known talent. The other option is to approach talent who you are already aware of and want for your video. Costs, therefore, depend on what the talent or agency normally charges. Some actors/presenters charge different amounts depending on usage. These are costs that you won’t necessarily know when you embark on the video production process, but must prepare for.
The cost of any actors, presenters and voice over artists really does depend on their experience, the usage and how in demand they are. However, more expensive doesn’t always mean better. If you are trying to keep costs down, look in-house. There may be some great talent among your staff that deliver authentic performances.
Planning that goes into your Marketing Video
While all of the creative magic is happening, the production company plans the logistics of the production. The key areas that are organized include:
- Times and dates
- People (crew, talent, clients)
- Gear (filming equipment)
- Costumes and props
- Plan B (for when things might go wrong!)
- Communication of all the above with call sheets/schedules
When displayed in a list like this, it seems so easy. But realistically, the process of organizing a shoot is actually time consuming and complicated. It’s about getting a team of people together, with all of the things they need to do their jobs properly, at the same time and place, with the same idea in their heads about what happens. This line in the budget is, therefore, essential to guarantee an organized and professionally run shoot. More days filming naturally means more days planning (and more to pay!).
It’s time to get to know more about video production budgets in Central Florida
Costs of Video Production Shooting & Budget in Tampa
When budgeting for production, it’s easiest to break up the budget into days. And there can be two versions of this: one for production in the studio and another for production on location.
Largely, the primary difference between shooting in a studio and on location is the fee. Generally, the studio is more expensive, but that depends on the location. Filming at a local destination might not be free, for example, but shooting at your own premises probably is.
- Crew & equipment. The number and nature of crew needed varies depending on what you are filming at the studio or on location. How many cameras are needed (and therefore camera people) obviously have an impact. Lighting also impacts your bottom line to different extents, depending on requirements.
- Number of days shooting. It’s clear that the number of days required for filming has a massive impact on the budget. Not only because of the costs associated per day, but also because this impacts the amount of footage that is looked at and cut for the edit.
Costs of Video Post Production & Budget in Tampa
The post-production stage is when all of the pieces are assembled to create a video that resembles the plan agreed in pre-production. Post-production costs are kept to budget if the pre-production and production phases have been professionally implemented. The value of a professional approach is undeniable here.
Amateur videographers are more likely to capture reams of useless footage (“just in case”) in the production phase. This means that the editor has a big job sifting through the footage to find the best clips in order to piece together a coherent video. This isn’t fun and often results in not the best final product.
- Editing & extras. Besides the core editing costs of a project, there’s also the potential for extras, depending on your brief. As mentioned in the pre-production section, graphics are likely to be an additional element. You likely have seen early visualizations of the graphics in pre-production. Post-production is when these graphics are created in full and customized to your video content.
- Other extras to consider are any animation, music/sound effects and voiceover. The costs associated with these features vary. But, if you have worked with a good video production company, there aren’t any surprises because these were planned for in pre-production.
Costs for digitizing, rendering, uploading and exporting to different formats may be hidden in the editing costs, or they may be added as an extra line item. It’s discussed early on in the project in what formats you need your finished video. Another cost associated with this is for hosting. You may want to host your video yourself or the video production company can host it for you.
Additional Considerations that affect the final cost of your Marketing Video
There’s always that section in the budget for miscellaneous items. There are also other video production costs that we haven’t covered. Here are some of the possibilities:
- Language/translation: If you need your video to be translated, or need to have different versions in different languages, you are looking at significant additional costs. Again, it all depends on the length of your video and the length of the text to be translated. If this includes having presenters who speak the different languages, you are looking at additional costs. If you have to shoot the video multiple times to account for different languages, you are looking at more costs above the original fee.
- Subtitles/closed captions: If you are hosting your video, this is something you can do yourself. If you want the subtitles embedded in the actual video file, you are adding more cost, depending on the length of your video.
- Licensing fees: Fees can apply to talent (actors, presenters, etc., as mentioned above), but also to music. You or the production company can source and buy the rights to high-quality tracks from sites.
- Stock footage. If you require stock images or footage for your videos, then these also need to be sourced and paid for.
- Original music composition. If you can’t find stock music, or have specific requirements, you may opt to have music composed especially for your video. Prices depend on the composer and your requirements.
You Need a Video Expert in Tampa
So, we’ve bombarded you will all of the detail of a video production budget. Yet, you’re still wondering how you can find out how much it will cost you, precisely, to make a three-minute video. Here are some helpful tips to get quicker answers:
- Share a comparative example. Find a video, similar to what you want, and ask the production company to give you a price on that basis.
- Be transparent about your video production budget. If the production company knows what you can spend, they can tell you what the possibilities and limitations are for your video. They can also work to fit your budget.
- Keep an open mind. Don’t limit the possibilities for your video by being closed-minded about what you want. Seriously … let the creatives get their hands on your project, and you are likely to have your mind blown.
Get all of these answers and the best video for your production budget today.
Contact a Video Production Company in Tampa now to start the conversation about how your next project will perfectly fit your needs and budget, and take you away from cookie-cutter productions.
Visit their Directors’ Reels to see what they can do for you.
Contact Kestum Bilt in Tampa now to start the conversation about how your next project will perfectly fit your needs and budget, and take you away from cookie-cutter productions. Visit our Directors’ Reels to see what we can do for you.
Contact Kestum Bilt in Tampa today for a Free Consultation about your video concept and video production budget!